What’s new in Shopify

You can now see more business context directly on your analytics charts with annotations. Annotations mark important events on a specific date or date range, such as a product launch, marketing campaign, sale event, supplier change, landing page launch, popup store, or business milestone.

When an app adds an annotation, Shopify admin will show which app added it, such as with the app's name or logo. This helps you understand where the context came from while reviewing your reports.

Use annotations to compare what happened in your business with changes in your analytics data, including sales, sessions, conversion rate, average order value, units sold, returns, or fulfillment performance.

For example, you can review whether sales changed during a campaign, whether conversion changed after a landing page launch, or whether fulfillment metrics changed after a supplier or warehouse update.

Annotations don't change your report data. They add context to help you understand what might have influenced your metrics.

For more information, refer to Annotations in Shopify reports.