June 17, 2026

The Marketing tab is now the Growth tab

The Marketing tab in your admin has a new name and a new look. It's now called Growth, and it's where you'll find everything related to growing your business, including Campaigns, Attribution, and the new Autopilot experience.

Here's where to find things:
* Campaigns and Attribution are in the Growth tab, right where you'd expect them
* Automations now live in the Shopify Messaging app
* Campaign Autopilot is available in early access. Sign up via the Growth tab.
* Explore marketing apps in the app store

Everything you've already set up is still accessible. Learn more about growth and marketing in the help docs.