What’s new in Shopify

Adaptive pricing for Managed Markets automatically adjusts your international product prices to include duties, taxes, currency conversion, and merchant of record fees. This means customers see transparent, localized prices at checkout with no surprise charges, and your payout amounts stay consistent with your domestic orders.

Learn more about adaptive pricing in the Shopify Help Center.

How it works

When you turn on adaptive pricing, we start from your domestic prices and automatically derive international prices for each market. Here's what we do behind the scenes:

• Convert to local currency using a stabilized exchange rate that we guarantee for a week - so your customers see consistent, predictable prices instead of numbers that change every hour
• Include duties and import taxes directly in the product price, so your customers pay one clear price at checkout with no surprise fees later
• Include Managed Markets and FX fees in the price, so your margins stay predictable
• Apply smart rounding to keep prices looking clean and natural in every currency

The result: your international customers see localized, all-inclusive prices that feel just like buying from a local store. And your payouts work just like they do domestically -- you get your domestic price minus payment processing fees, and we handle the rest.

What you see in your Shopify admin

We've built new tools into your admin so you can see exactly what's happening with adaptive pricing:

• A toggle on each market's details page to turn adaptive pricing on or off per market
• A payout breakdown modal on the order details page that shows you how your payout amount is calculated - including the duties, taxes, FX, and fees that were included in the customer's price
• A pricing audit trail so you can see how each product's price was derived, from your domestic price through every adjustment

Getting started

Adaptive pricing is available now for all Managed Markets merchants powered by Shopify Payments. If you're new to Managed Markets, adaptive pricing is enabled by default when you onboard.

If you're an existing Managed Markets merchant, you can turn it on from your admin:

1. Go to Settings > Markets.
2. Click on a market managed by Managed Markets.
3. In the pricing section, toggle adaptive pricing on.

That's it. We'll start deriving localized, all-inclusive prices for that market right away.

A few things to keep in mind

• Adaptive pricing is available on Managed Markets powered by Shopify Payments. Merchants that joined after October 14, 2025 have access today; those that joined prior will gain access March 26, 2026.
• Prices are stabilized on a weekly cadence, so your customers see consistent pricing between updates.
• If you've set fixed prices for specific products in a market, they will not be adapted. You are responsible for ensuring they leave you with sufficient margin after duties, taxes, and cross border fees.
• Gift cards are excluded from adaptive pricing adjustments.
• Refunds are handled automatically. Duties and taxes included in the price are returned to you when recoverable. FX and Managed Markets fees are not returned.
• Order edits are supported - if you modify an order before fulfillment, the included duties and taxes are recalculated and any difference is credited or debited accordingly.
• You can turn adaptive pricing off at any time. When you do, your markets will revert to the standard duty-exclusive pricing model.