What’s new in Shopify

Shopify Messaging now includes smart delivery, a feature that intelligently prioritizes which messages to send and hold back, helping you optimize for conversion while lowering unsubscribes and marketing costs.

For example, if a customer hasn’t opened your recent marketing emails, they may be filtered from your next campaign. That way, you can focus your sends on customers who are more likely to engage.

This is a built-in delivery setting in the Shopify Messaging app. To learn more, please visit the Shopify Help Center.