What’s new in Shopify

SimGym is now available to all eligible merchants with no waitlist required. Install the app and start running simulations right away.

SimGym uses AI shoppers with human-like profiles to simulate how real buyers would interact with your storefront. Select an unpublished theme from your theme library, run a simulation against your current theme, and get a detailed report covering:

Navigation and product discovery
Add-to-cart flow and friction points
Directional performance indicators for add-to-cart, navigation and more

Each simulation surfaces what's working, what's not, and recommends which theme performs better so you can make storefront decisions backed by data, not guesswork.

Install the Shopify SimGym app from the Shopify App Store to get started. Learn more about SimGym in our help documentation.