July 29, 2026

Shopify Messaging now supports WhatsApp marketing

WhatsApp marketing is now part of Shopify Messaging, helping you serve customers globally and drive sales with another channel to market and promote your business.

Create your WhatsApp campaigns using pre-built templates or your own branded content. Add media from your product catalog, and set up interactive buttons and keyword replies that engage your customers when they click or reply with a keyword. With flexible pricing, you can scale up WhatsApp marketing campaigns during busy seasons and scale down when you need to—only paying for the messages you send.

To learn how to create and send WhatsApp marketing campaigns, visit the Shopify Help Center.