What’s New at Shopify?

Shopify Collective is now accessible in 36 additional countries, through direct connections with brand partners in the same country or region.

Shopify Collective works in two ways:

• As a retailer, you can connect with your existing brand partners to source complementary products to expand your catalog without the risk of upfront inventory. Sourced products integrate into your catalog, and customer orders are automatically processed and forwarded to the brand partner for fulfillment. Install the Shopify Collective app, or learn more in the Help Center.
• As a supplier, you can distribute your products through existing brand partners' stores, to drive more sales through new sales channels. Install the Shopify Collective: Supplier app or learn more in the Help Center.

All order processing, payment coordination, and fulfillment management between brand partners is automated through the platform.