What’s New at Shopify?

Merchants on a Shopify or Advanced plan can now enable Semantic Search, our AI-powered storefront search feature, with the Search & Discovery app.

Semantic Search goes beyond keyword matching and better understands buyer’s intent, returning richer and more relevant results. It allows your customers to use everyday language when searching, even if they search for “something to wear in the summer” instead of “shorts”.

To learn more about Semantic Search, please visit the Shopify Help Center.