What’s new in Shopify

Merchants with more complex business structures can now sell from multiple legal entities in the same country using Shopify Payments.

Previously, merchants often needed separate stores or expansion store workarounds when different parts of their business operated under different legal entities in the same country. Now, eligible merchants can configure multiple Shopify Payments accounts within a single store using Markets.

This makes it easier to:
* Sell online and in retail under separate legal entities in the same country
* Support different legal entities for different retail locations
* Separate B2B and D2C sales under different entities
* Attribute sales, payouts, and compliance requirements to the right business entity
* Reduce duplicated admin work across multiple stores
* This update helps merchants keep their business structure flexible while managing more of their operations from one Shopify store.

This update helps merchants keep their business structure flexible while managing more of their operations from one Shopify store.