What’s new in Shopify

Rollouts now supports scheduling, gradually publishing and A/B testing your themes and checkout and customer accounts configurations.

You can now:
1. Schedule an entire new checkout or theme to go live at a specific date and time. For example, switch from Dawn to Horizon on a specific date.
2. Temporarily swap to a different theme or checkout setup. For example, activating a BFCM theme for one week with automatic revert.
3. Gradually roll out a new theme or checkout configuration to a percentage of your visitors. For example, rolling out a new branding experience for your customer account pages.
4. Run an A/B test between two entirely different themes or checkout setups to find the winner. For example, A/B testing a new upsell block for your checkout page.
5. Schedule or test localized content per market. For example, test different CTA text for each region to see impact on conversions.

In addition, a copy of your published theme or config is automatically created so you can continue to edit your live theme/checkout independently from your experiment. And with mutually exclusive experiments, you can run multiple live experiments at the same time.

To get started, go to Markets > Rollouts in your Shopify admin and create a Rollout. Learn more about Rollouts in our help documentation.