What’s new in Shopify

Rollouts bring experimentation and scheduling directly into your admin. With Rollouts, you can:

• Save theme changes and schedule them to go live at a specific date and time.
• Set an end date for limited-time events like flash sales and your store automatically reverts when the promotion ends.
• Run an A/B test to compare your changes against your current theme with real traffic, review the impact on conversions, and select the winning version.

Target a Rollout to a specific market to run a regional promotion or test changes for a particular audience like a localized homepage for European buyers or a seasonal campaign for North America. Market-specific targeting is available for merchants on Advanced and Plus plans.

Rollouts is available for merchants on Basic plans and above. Get started by visiting Markets > Rollouts in your admin, or learn more about Rollouts in our help documentation.