What’s new in Shopify

We've just released variant-level publishing for sales channels and catalogs. This helps merchants control exactly which product variants are visible to buyers in each channel or catalog without having to delete variants or create duplicate products.

You can now unpublish individual variants from the product details page, the variant details page, or the bulk editor — keeping the variant and its history in your admin while hiding it from storefronts on the channels you choose. Use it to stage upcoming variants before launch by creating new variants in the unpublished state. Retire discontinued options, restrict region-specific variants like plug types to the right markets, offer bulk-quantity variants only to B2B customers, or keep limited-edition variants exclusive to your online store.

Learn more about variant publishing