What’s New at Shopify?

You can now choose the region where the email marketing consent checkbox is pre-selected. Customers in your chosen regions will have the opt-in box pre-selected at checkout, with the option to easily opt-out by unchecking it. This allows you to optimize email marketing efforts by focusing on specific regions and comply with local regulations.

From your Shopify admin, you can either automate the selection per Shopify’s latest recommendations or manually select the countries. Learn more about collecting customer emails from checkout.