September 22, 2026

Plan launches, events, and tests with clearer and more granular controls in Rollouts

Rollouts has a redesigned setup experience that makes it easier to plan a launch, run a temporary event, or test changes to your store.

  • Reflect your intent: Choose the timing and traffic percentage for your rollout. Rollout settings will adjust to reflect your intent as a launch, temporary event, or an experiment.
  • Combine multiple changes: Make changes to your theme, checkout and customer account pages in a single rollout.
  • Understand your audience: See what percentage of traffic your rollout reaches and how it’s split between test versions.
  • Review conflicts: See conflicting settings directly in the setup flow so you can address them earlier.

Learn more about the new Rollouts configuration in our help documentation.