May 21, 2025

Markets persist between customer accounts and online store

If a buyer is using your online store in a specific market, it now persists when they navigate directly to their account. This includes country, language, or company location. The market also persists when they navigate back to the online store from their account.

Before this update, customer accounts always loaded your store's primary country. Links back to the online store also loaded the primary country.

Learn more in the Shopify Help Center.