What’s new in Shopify

Merchants using their own identity providers for customer sign-in can now automatically retrieve and store key customer profile data within their Shopify customer records. This keeps customer records complete and up to date without manual data entry or custom integrations.

When a customer signs in through your identity provider, the following attributes are automatically synced to their Shopify customer record:

• First and last name
• Email address
• Phone number
• Addresses (including multiple addresses)
• Customer tags

This update removes the need for manual data entry or data synchronization through custom webhook and API integrations, making it easier for merchants to keep customer records complete and up-to-date across Shopify and their own identity provider.

Availability: Plus merchants

Learn more about syncing customer data from your identity provider in the Help Center.