What’s New at Shopify?

We’re releasing Shopify Audiences v2.3 with retargeting that continues to improve. In our last version of Audiences, most merchants at least doubled the size of their retargeting audiences. Because of this, we're now seeing our Retargeting Boost custom lists help drive up to two times more retargeting conversions, meaning merchants can increase their orders for every marketing dollar they spend on retargeting.

Shopify Audiences helps merchants find more customers on top ad platforms, cut their customer acquisition costs by up to 50%, and get more out of their ad spend with custom audience lists powered by millions of commerce insights only available on Shopify.

Whether you’re brand new to digital advertising or a seasoned pro, Shopify Audiences provides you with a much-needed advantage in a digital ecosystem that is shifting due to new privacy regulations and operating system changes.

Product updates

With Shopify Audiences v2.3, we’ve made the following updates:

• Improved the accuracy of Retargeting Boost audiences to increase performance: it now helps drive up to two times more retargeting conversions. Merchants can increase their orders for every marketing dollar they spend on retargeting.
• Free trial: Audiences is included with Shopify Plus or enterprise plans. Now, merchants who aren't on Shopify Plus can try a no-obligation, 45-day free trial. You won’t be charged and don’t require a credit card for the trial. The trial includes:
  • Retargeting Boost lists to use with Meta campaigns to help drive more retargeting conversions.
  • The benchmarks dashboard for Meta, to pinpoint where to make improvements in your advertising.