April 28, 2026

Data-driven insights now appear on your analytics dashboard

Your analytics dashboard now shows a stream of insights at the top of the page, highlighting the most important trends in your business.

Shopify's analytics insights are run daily, analyzing your sales, sessions, and fulfillment data across products, regions, channels, customer types, and more. We surface the top 5 findings ranked by business impact so that when you open your dashboard, you immediately see what's changed.

Each insight comes with a status badge (Trending Up, Trending Down, or Top Performers). Click "See why" to open the full report & Sidekick launches alongside it with the insight pre-loaded so you can ask follow-up questions like "What should I do next?"

For example, you might see that sales from returning customers have been trending up for 8 consecutive weeks, a signal to double down on your loyalty campaigns. Or that a specific region just became your top performer by sales, something you'd never have spotted on your own.

Learn more about analytics insights