What’s New at Shopify?

Customer receipt selection at POS checkout is a powerful new way for retailers to connect with customers and gain valuable insights into their shopping behavior. With this feature, Shopify POS can instantly match payments from POS transactions to buyers in the Shop Pay network, allowing staff to seamlessly capture customer emails at checkout.

By unlocking this capability, retailers gain unprecedented visibility into their retail buyers. Collecting emails and marketing opt-ins from new customers is streamlined, and connecting in-store transactions to existing online shoppers is seamless—giving merchants a more accurate view of buyer behavior across all their sales channels. With more efficient customer data collection in store, businesses can level up personalization for customers, deliver better service, and increase LTV.

Learn more on the Help Center