What’s new in Shopify

The customer sign-in page now supports marketing consent collection. If you've already enabled marketing consent at checkout, the same checkbox now appears during customer sign-in, using the same preselected region settings you've already configured. Customers can also manage their marketing preferences anytime from their account profile page.

This improvement enables our merchants to grow your subscriber list by capturing high-quality marketing opt-ins earlier in the customer journey.

If you haven't enabled marketing consent, go to Checkout settings in your Shopify admin and adjust Marketing opt-in.

Learn more about email marketing consent settings in the Shopify Help Center.