What’s new in Shopify

Your reports show what changed. You know why. Now, you're able to capture that story directly in Shopify Analytics.

Add annotations to supported time-series reports for the moments that shape your business, like a campaign launch, creator mention, supplier change, promotion, or operational improvement. Instead of leaving that context in memory, spreadsheets, or team threads, it stays beside the data where you expect to see shifts.

When you return to a report weeks or months later, you and your team can quickly understand why performance changed without piecing the story back together.

From the annotations panel, you can:
- Add a title, description, date or date range, and annotation type
- Use our auto-detected annotation categories or choose your own
- Edit, delete, and see who created each annotation
- Search and filter context from your team, installed apps, and Shopify

Annotations are shared with staff who have Reports permission and appear alongside context from Shopify and installed apps. Together, they create one shared history of what changed, what your business did, and why it mattered.

Learn more about annotations here.